Techloop Marketing Services utilises advanced capabilities in neuromarketing that scrutinise the intersections of consumer behaviour. We draw out the hidden data that helps to determine how consumers will respond to a product, brand, or advertisement. This is especially useful when developing packaging and eye-catching imagery that appeals to the emotions of individuals.
We achieve favourable brand and product placement through a combination of strategic methodologies and research tools that analyse sensory marketing experiences and cognitive responses to various marketing stimuli. Understanding how customers retrospectively feel about a product can drive how they anticipate a product in the future.
Our Brand Strategy Development solutions include: